Countless parts and components are needed to build a rocket that will ultimately reach its destination and complete its mission. Preparing your product or service for entry into the marketplace is where your idea and your expertise come together. This is the critical, developmental phase of the moonshot process.
You will create your prototype product or service and then move on to a process of testing, improving and test-again cycles. Once ready (even if not yet perfect) you will move it into place on the launch pad.
Throughout this stage, you will be continuously challenged with questions like; What if? Why? Why not? How about? Did you consider? etc. as you work together with your team to get ready for the next and thoroughly exciting stage.